After attending numerous of these events I wanted to give back by using my skills to elevate the brand with motion. So I animated the logo she designed.

The animation extends her idea of a framed art piece with a smile and gives it more personality with motion. The piece of paper comes out of nowhere like ideas do and the pen actually draws a smile onto the paper in a dynamic way symbolising the flow state every creative aims to be in. In the end the piece is framed.

Personally I do believe that when creating art there is a point of letting it go and sharing it to the world. We need more art – even messy and crappy. So the brand and the logo is supposed to convey the idea of just creating.

The animation is easy to use on websites since I exported it as .json file and found more use on social media content.