After a collaborative workshop to create a logo and identity for innn.it I went on and finalized the logo and added animated assets for the team to use.

The animation takes the idea from the logo of progression during the process of starting and winning a petition and acts like a progression bar with multiple layers expressing that there is more to starting a petition than as it seems. Many actors come together, things don’t run at the same speed but in the end everything comes together. The scale animation of the dot in the beginning sympolises the first and most impactful step of a petition – starting it!

The animation found it’s use in social media videos, as stickers for stories and presentations.